This project required me to work within the Heathfield CC and Heathfield Sixth Form brand guidelines to create a cohesive set of graphics, for use across the College’s social media channels.
The graphics had to use the College’s existing colours, fonts, logo conventions and taglines, while communicating a message that accompanies a text-based social media post. The assets had to be versatile, incorporate animation and be easily customisable by members of staff in the future.
The tone of the graphics had to reflect the content of the accompanying post, and therefore variations were created for use in announcing news, celebration events and important updates to parents.
