Uncovering the story of fruit through packaging
Project shortlisted for the 2025 Starpack Students Award (Brief D).
“Always British. All Year Round.”
• carbon-neutral Lincolnshire farm.
• waste heat used to heat greenhouses.
• generates enough power for the equivalent of 10,000 homes with anaerobic digester.
• AI-powered, autonomous strawberry picking.
• UV lights and insects used to control pests, without chemicals.
• 4000 acres given to wildflower meadows, as well as 10,000 sheep and cattle for regenerating the soil.
• waste heat used to heat greenhouses.
• generates enough power for the equivalent of 10,000 homes with anaerobic digester.
• AI-powered, autonomous strawberry picking.
• UV lights and insects used to control pests, without chemicals.
• 4000 acres given to wildflower meadows, as well as 10,000 sheep and cattle for regenerating the soil.
How do we communicate this story to consumers organically?
Brief
Create produce packaging for fruits and/or vegetables that helps inform parents or buyers of nutritional value, while also making snacking fun and engaging for kids.
Has to be recyclable and sustainable, utilising paperboard or cardboard, while keeping the produce fresh and safe.
Problem Statement
How might we design packaging for berries from sustainable materials, that can be transformed by a child into a collectible item, while imparting knowledge around nutrition and the supply chain.
Most of the packaging should be recyclable and the increasing material usage should be avoided.
Greenpeace estimates that UK households are throwing away an estimated 1.7 billion pieces of plastic a week.
Greenpeace and Everyday Plastic: The Big Plastic Count, 2024
“Picture a Haynes Workshop Manual, but for strawberries”
Dyson Strawberries encourages kids to think about food not just as sustenance, but as a vibrant part of culture.
Fostering this relationship empowers them to try new things and consider how food makes it way from farm to table, while taking pride in UK produce.
Technical
• Smurfit Kappa TECHNIPAPER AQUASTOP paperboard
• Biofutura PLA/cellulose biofilm
• Glued with Bostik TLH9100E
• Sirane Earthpad absorbent pad
• Offset lithography printing with UV white ink base layer
• Nutrition info compliant with EU Regulation No. 1169/2011
• Industry-standard On Pack Recycling Label
